What’s in the program guide book?

THREE STEP ALIGNMENT MARKETING is a comprehensive, easy to follow 79 page guide to smart, low cost Alignment Marketing. The book contains step-by-step instructions and examples. It is delivered as a spiral-bound, 5.0 X 7.0 inch, soft cover book.

 

Content:

· Forward

· Introduction

· Alignment Marketing

· The Wharton Study

 

· The Preliminaries

· Point of View

· The Ultimate Question

· The Prompt

· First Things First

 

· Step One: Identifying & Qualifying Markets

· About Markets

· Identifying A Market

· Qualifying A Market

 

· Step Two: Developing Your Message

· Message Overview

· Writing Your Message

· Your Meta Message

 

· Step Three: Choosing Your Message Media

· Media Choices

 

 

· Plan Into Play

· A Quick Market Study

· Your Action Plan

 

· Adjusting Your Program

· The Cardinal Rule

· Working Backwards

 

· Afterwards

· Entropy

· Newton’s Third Law

 

· About the author

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